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From visiting fitness clubs, hearing women’s conversations in the changing rooms, going to parties with my friends, reading the newspapers – I had the idea of designing a series of posters to explore the topic ‘Shaken, not Stirred’.
Our world requires a lot from women – a beautiful face, a slim ideal body, a healthy lifestyle, or to be the perfect lover – while presenting a lot of products and equipment claiming to assist them: hygienic tools, cosmetics, medications, the Internet (which provides knowledge). I think it is possible to pursue these ideals, but in the end it will make you frustrated. My work speaks to that frailty – to the unattainable dreams we chase after. The posters also show men how to understand women – their wives and lovers.
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